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"
the power to make decisions that produce what shouldn't should
be in business enterprise hand, and also not in government
hand, but in consumer hand.The company should produce the
thing of the consumer demand, then can make the welfare of
the consumer maximized like this, the business enterprise
also therefore realizes profits with social duty." Realong
establishment" service marketing" of the center
target is to receives benefit in" the modern marketing
learn its father" the section lecture with doctoral Shenzhen
.
Hear the over section to is after with the doctoral lecture
, Shenzhen City Realong industry limited company general manager
Chao quality the Sir educates to China the present condition
of the electronics profession is worry.Experienced electronics
in conduct and actions material company with successful entrepreneur,
his speech in regard to reply read machine and can't satisfy
the need of big and parts of consumers object( student).Investigate
its reason, its a, primarily is benefits that the attention
that the price is too high, can't let big and parts of consumers
accepted, is a large inside, small town particularly the student
consumes to do not rise, its two is some factories house for
robbing to share the market, draw on the consumer, under the
technique and incompletely the mature circumstance, rush last
horse, injure the consumer, the most damned is numerous scale,
funds, techniques and manage the bad business enterprise in
many aspects in etc. to get involved in droves, producing
of replying and reading machine because of on the quantity
the blemish much is many, injuring the benefits of the consumer
seriously.The usage replies to read the machine like this,
will affect seriously the user hears to feel, making its outward
the language of the language feels to study to is false from
the beginning, this kind of mistake will affect its from cradle
to the grave of study with work!
This is the present condition that current domestic reply
to read the machine industry! The implied meaning of the "
the voice of the heat wave" brand is simple and clear
and definite.Its English marks the " realong" is
a determination that real( sincerely of) match to write with
the long( long-last), expressing the real work in company
card;Its content is to hopes the more large study foreign
language can pass to reply to read the machine to ameliorative
own the level of hear it said that, compare to the foreign
language study of read aloud voice the heat wave rush toward
so since then.
" solid true in the study, the clearly white white
consumes" is ours aim.Doing China to reply to read most
practically machine is ours target.We to practical fixed position
be:Guarantee the quality top-grade, make a point of the practical
function, match the benefits of the dealer, the price matches
the majority the consumer.For the sake of this target, we
decide to attain below what time:
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1.
Guarantee the all coming to anticipating in accordance
with the well-known brand kept, resolve the product
quantity problem by the root;
2. Come from the production control of the well-known
business enterprise the personnel to the modern management
of whole production craft, match the international standard
in ISO9002 completely, guarantee the norm that product
process turn, the procedure turns, will break down the
rate as low as 2% including;
3. Independent article system, belong to the general
manager keep belonging to management;
4. The sale thoroughfare shortens, extending the current
middle link for cooperating object scope, reduce, making
lower than rival in whole product price markup rate;
5. The usage changes the and become maturely soon with
give or get an electric shock to control the technique.The
company absolutely not uses the new technique hastily
with the new project;
6. Value the dealer benefits, a dealer for setting up
way of thinking, hoping earnestly development troops.To
the loyalty high, the network is sound, the stable dealer
in amount of proceeds the inclination in the aspects
of product, personnel, advertising movable etc.;
7. Adopt to let to the dealer benefit with provide to
consumer the way of doing that super value service(
for example:Present the book, magnetic tape, and hold
foreign language academic chair etc.);
8. Direction" hope the engineering" and the
poor region inside, grade school livings the endowment
replies to read the machine to set up own social image.
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| Society is in development,
live at continue, market was placed in continuously renew with
change.We study constantly with deliberate, strategy , the rushing
current enters.We believe firmly:Can serve for the majority
consumer, so, the China the earth spreads the foreign language
study fever of the " the voice of the heat wave" too
not far! |
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